9 Best Email Marketing Services for DTC Brands (2022) (2023)

Email needs to be a key channel in your marketing mix.

The reach is there asfour billion peopleuse email daily. Plus, it garners results, with95 percent of marketerssaying email marketing helped them reach their business goals in 2021.

But do you think they’re reaching their goals without any assistance?

An email marketing platform is a necessity these days. Using this software, any business can create professionally-designed, highly personalized emails and use automation to increase revenue.

So, I thought I’d give you a rundown of the best email marketing services out there and how they help different types of companies achieve their goals.

Table of Contents

  • 1. Drip
  • 2. Snov.io
  • 3. HubSpot
  • 4. ConvertKit
  • 5. MailerLite
  • 6. GetResponse
  • 7. Zoho Campaigns
  • 8. Aweber
  • 9. SendPulse

1. Drip

Dripis an email marketing automation platform built for e-commerce stores. Its powerful segmentation features and automated workflows allow you to send highly targeted offers and content to every unique customer.

It provides all the essential workflows for you to use as part of your sales and marketing strategies. For instance, the welcome series, abandoned cart series, win-back series, and more. You can jump straight in and customize a pre-built campaign for your audience.

9 Best Email Marketing Services for DTC Brands (2022) (1)

The level of personalization you’re able to achieve as you tailor content to each unique customer journey is top-class. For this reason, the platform is perfectly suited to DTC companies given the heavy focus on the customer experience.

Its integration with Sleeknote means you can even create personalized, dynamic forms and popups to capture as many email addresses as possible. Then create on-brand emails by customizing email templates or using the drag-and-drop editor.

Customers like Haute Hijab have used Drip toincrease AOV by 30 percentand drove over $1M in revenue using the platform. They praise the fact that it’s an easy-to-use platform but powerful enough to handle lots of customer data.

You cantry Drip out for free. Or opt for a pro plan starting at $39 per month.

2. Snov.io

Snov.iois the ideal tool for cold email outreach.

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It comes equipped with an email finder and verifier that you can use to seek out new leads. There’s a CRM for you to log this information in and monitor your progress. Plus, you can create and send campaigns from within the platform.

What’s particularly interesting is that you can scale your cold outreach campaigns using Snov.io’s automation features. Create templates that are automatically personalized to include a lead’s information. And automate follow-ups as part of a sequence.

9 Best Email Marketing Services for DTC Brands (2022) (2)Cold outreach is all about finding the right individuals with whom you can start a conversation and nudge into your sales funnel. It’s a task that takes a lot of time and effort.

So, this platform would be a big help for B2B and SaaS companies that need to do this kind of thing often. In fact, Snov.io has the likes of Canva, Docusign, and other software companies among its customers.

Snov.io has a freemium version and its paid plans start at $33 per month. There’s also a new managed service on offer - contact the company for a demo.

3. HubSpot

HubSpot’semail marketing tools are a part of the platform’s Marketing Hub. And it’s pretty rich in features.

The integrated tool has a drag-and-drop email builder, A/B testing, and analytics. Another interesting feature is the option to send emails according to the user’s optimal open time, thus increasing open rates.

But what makes HubSpot’s email tools stand out is that you can use them in combination with the CRM to create data-driven campaigns.

You can draw on a lead’s information, such as the customer lifecycle stage, via the CRM in order to create highly targeted prospecting emails.

9 Best Email Marketing Services for DTC Brands (2022) (3)For this reason, HubSpot’s email marketing tools would suit sales professionals to a tee.

The free version of Marketing Hub lets you send up to 2,000 emails per month. If you want to extend this limit and remove the HubSpot branding from your emails, you’ll need to go with a paid option which starts at $480 for the year.

4. ConvertKit

ConvertKitis a unique email marketing platform dedicated to content creators. The platform combines a landing page builder, email, and selling tools to give creators a way to monetize their content.

The platform helps you set up sales funnels from start to finish. All the way from collecting email addresses to selling your digital products.

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9 Best Email Marketing Services for DTC Brands (2022) (4)These sales funnels are automated and you can customize them to meet the needs of different audience segments. There’s also the option to use the tool to send out email broadcasts such as newsletters.

Over 400,000 creators including the likes of bloggers, podcasters, coaches, and musicians use the platform. I also know from experience that many online entrepreneurs use the platform to help them earn a living selling online courses.

ConvertKit has a somewhat limited free plan that only allows for up to 300 subscribers. But its paid plans start at just $9 per month.

5. MailerLite

MailerLiteis a simple-to-use email marketing platform that offers all the basic features you need to start growing and engaging with a list of subscribers.

For instance, it offers signup forms, a campaign builder, automations, and related tools such as a landing page or website builder. There are readymade email and popup templates that you can work off of using its drag-and-drop editor.

9 Best Email Marketing Services for DTC Brands (2022) (5)Marketers tend to agree that it's one of the easiest tools to use on the market. In fact, it won theG2 awardsfor “most implementable” and “best usability” in 2022.

For this reason, I’d say the platform is an excellent choice for those just starting out. Perhaps, you have a new blog or small side hustle for which you want to start collecting email subscribers.

MailerLite is free for up to 1,000 subscribers. Paid plans start at $9 per month.

6. GetResponse

GetResponseis a multi-channel marketing platform that covers websites, paid ads, live chats, webinars, and more alongside email marketing. It’s a far-reaching inbound marketing tool with a focus on generating leads.

The platform helps you build a number of different types of emails including newsletters, automated emails, broadcasts, and transactional emails.

Naturally, it has all the key features of a good email marketing platform such as email templates, automations, and so on. But where GetResponse stands out is its funnels which help you create, manage, and share various types of content from a singular platform.

9 Best Email Marketing Services for DTC Brands (2022) (6)Hence, GetResponse would be a solid option for marketing professionals and agencies that work with lots of content and for multiple clients.

The free forever plan includes unlimited newsletters, one landing page, and up to 500 contacts. Pro options start at $13.30 per month.

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7. Zoho Campaigns

Zoho Campaignsis another integrated email marketing solution that utilizes CRM data. The platform, of course, offers personalization and automation features. But what really stands out is its delivery features.

For example, there’s a topic management feature that encourages users to choose the type of content they want to receive from a brand. This means they’ll only receive the content they most desire and are therefore more likely to remain subscribed.

Another key feature is the ability for admins to set send limits. The admin decides how many emails a recipient should receive per week or per month from any team member. This builds trust as the subscriber won’t feel as though your emails are spammy.

9 Best Email Marketing Services for DTC Brands (2022) (7)Given these useful features, the platform is most suited to brands that need to increase deliverability. Say you’ve had issues with high bounce rates in the past, for example.

Zoho Campaigns has an extensive free plan that includes multiple users, up to 6,000 emails per month, and more. Its paid programs start at just $3 per month.

8. Aweber

Aweberis an email marketing platform geared towards small businesses, solo entrepreneurs, side hustlers, and the like. It’s another platform that’s easy to use meaning that small businesses etc. can implement an email strategy even if they have little tech experience.

The platform has a range of tools for landing pages, email marketing, contact management, instant push notifications, and analytics. But the design features are perhaps the selling point here.

It has a native integration withCanva, which is one of the most popular graphic design tools on the market. Furthermore, the tool has a smart designer that grabs design elements and branding from your website or Facebook page to automatically create branded email templates for you.

9 Best Email Marketing Services for DTC Brands (2022) (8)So along with small businesses and entrepreneurs, the platform is suited to those that put a strong emphasis on design.

You can use AWeber with up to 500 subscribers for free and its paid plans start at $6.15 per month when you pay annually.

9. SendPulse

SendPulseis a communications platform for sales, marketing, and customer support. As such, it offers chatbots, a CRM, and the management of multiple communication channels such as Messenger and Whatsapp along with email.

This means that you’ll be able to extend your reach and communicate with customers where they spend their time. When you’re able to communicate with customers on their preferred channel, it makes for a smoother customer experience.

What’s more, you can combine SendPulse’s tools to optimize the customer journey across platforms. This is advantageous as the modern customer journey tends to have a variety of touchpoints.

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9 Best Email Marketing Services for DTC Brands (2022) (9)Another thing that SendPulse has going for it is the fact that you can bag a lot of the tools for free. For instance, you can get the CRM, one landing page, and create up to three chatbots for free.

You can also send up to 15,000 emails to 500 subscribers as part of the free plan. The platform’s paid plans start at $12 per month.

All in all, this is a comms tool combined with email marketing. So, if that’s the kind of solution you’re looking for then SendPulse is a strong choice.

How to Choose the Right Email Marketing Platform for You

Still unsure? Here are a few steps you can take to help you make the right decision:

1. Determine Your Goals

What do you hope to achieve from your email marketing campaigns? The answer will govern the types of emails you produce as well as the email sequences you follow.

For instance, if you want to increase traffic to your blog then you’ll need a tool with lots of lovely newsletter templates. Whereas, if your goal is to win back customers then it would be helpful if the tool had an abandoned cart sequence in place, and so on.

2. Assess the Core Features

There are certain features that almost every email marketing platform has, such as a drag-and-drop email builder. But as you’ve seen here, some platforms have additional features and/or industry-specific features.

So not only should you check that the platform has the pillars of a good email marketing platform but also whether it has features that’ll help your business specifically. That may be a robust CRM or dynamic content creation tool, for example.

3. Take a Free Trial

You don’t have to jump in and make a final decision right away. Decision-makers and the staff that will be using the tool can try it out first.

This will help you determine how user-friendly a tool is and how much of a learning curve there will be for your team. You can send test emails to analyze the functionality of a tool. And determine whether it really does what the platform claims it can do.

Conclusion

An email marketing platform is a must-have for any growing business. It will level up your strategy in an instant.

There are a ton of email marketing tools out there now but those on this list are some of the best. In some ways they’re similar but as you’ve seen different tools meet the needs of different types of businesses with different goals.

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What’s next? You may wish to put together a short list of the email marketing platforms that take your fancy ready for further exploration.

FAQs

What is the best email marketing tool in 2022? ›

The 6 Best Email Marketing Software of 2022
  • Best Overall: Mailchimp.
  • Best for Automation: ActiveCampaign.
  • Easiest to Use: MailerLite.
  • Best All-in-One Marketing Suite: Hubspot.
  • Best Affordable Option: Moosend.
  • Best for E-commerce: Drip.

Is email marketing still effective 2022? ›

Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.

What company has the best email marketing? ›

1. HubSpot Email Marketing Software. Best for email marketing that's powered by CRM data. HubSpot's free email marketing software is easy to use, has an extremely high deliverability rate, plus all the bells and whistles you'd expect to see within an ESP.

What are the 4 types of marketing emails? ›

Below, we've outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.
  • Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters. ...
  • Acquisition Emails. ...
  • Retention Emails. ...
  • Promotional Emails.
10 Oct 2018

Is Klaviyo better than Mailchimp? ›

Winner. Klaviyo has to come out on top again here, with so many pre-built automation templates to choose from, and a super intuitive workflow creator. MailChimp does have a lot to offer, but it's only available from premium plans, and even then, it doesn't match up to Klaviyo.

What email platform is the best? ›

14 best email service and account providers in 2022
  • Gmail. Gmail is the most used and popular email service provider with over 1.2 billion users all around the world. ...
  • Outlook. Outlook was initially founded as Hotmail by Microsoft. ...
  • AOL Mail. ...
  • 4. Yahoo Mail. ...
  • iCloud Mail. ...
  • ProtonMail. ...
  • Zoho Mail. ...
  • Yandex Mail.
4 Oct 2022

What is the ROI of email marketing? ›

Email marketing has a return on investment (ROI) of $36 for every $1 spent. Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. That's a higher return than you can expect from any other form of marketing — digital or otherwise.

What are some of the latest trends in email marketing? ›

Hot or not? Email marketing trends in 2022
  • Focus on privacy.
  • No more open rate as an email marketing KPI.
  • Hyper-personalisation of email marketing.
  • Artificial Intelligence.
  • Email marketing automation.
  • User-generated content.
  • Interactive emails.
  • Email redesign.
26 Sept 2022

What is the future of email marketing? ›

The email marketing industry value stood at $7.5 billion as of 2020 and is expected to hit $17.9 billion by 2027. Like most things since the 70s, email marketing has progressed and adapted. It now offers more possibilities, especially with the introduction and development of artificial intelligence (AI).

Which tool is used for email marketing? ›

Sendinblue

Sendinblue provides all the marketing support necessary to grow your business. Their intuitive email marketing tool allows users to create effective email campaigns. Personalization features from segmentation to automation are sure to enhance your audiences brand experience.

What companies provide email marketing? ›

They provide digital marketing, experience creation services and creative design in both media and the web.
...
Summary: The Best Email Marketing Agencies in the USA, UK, Europe & Australia Are:
  • Inbox Army.
  • Trendline.
  • Soap Media.
  • The Good Marketer.
  • Rejoiner.
  • Fulcrum Tech.
  • Audience Serv.
  • SmartMail.

How do I get email marketing clients? ›

Finding clients for digital marketing and sales needs is the main focus for all B2B and B2C companies. Use open directories, social networks, website extraction, and lead databases and tools to find highly-targeted enriched leads and start your personalized email campaigns today.

What are the challenges of email marketing? ›

Top 5 Email Marketing Challenges Every Marketer Faces (and How You Can Solve Them)
  • Boosting Engagement Rates.
  • Increasing Customer Retention.
  • Improving Email Personalization.
  • Integrating Your Data.
  • Improving Email Deliverability.
15 Apr 2022

Why did Mailchimp leave Shopify? ›

“The talk was that Mailchimp didn't want to share customer data and they probably didn't think it was fair to have to pay a revenue share on customers that didn't even sign up through the Shopify app,” said Lewis, who founded an e-commerce development agency called Netalico Commerce that helps Shopify merchants build ...

Why did Shopify drop Mailchimp? ›

“Yesterday, we asked Shopify to remove the Mailchimp for Shopify integration from their marketplace,” the company wrote. “We made this decision because Shopify released updated terms that would negatively impact our business and put our users at risk.”

Why do people use Klaviyo? ›

Klaviyo has been specifically designed to store all of a business' customer data in its system, making it easier to segment. It allows you to deliver a unique experience for your audiences, by sending marketing emails that specifically do what you need it to do – attract more sales!

Who is the biggest email provider? ›

Gmail. Since it's inception in 2004, Google's Gmail has reached over a billion users and become the global leader in email services. Exceedingly rich in features, Google's interface offers a great deal of flexibility and customizability to its users.

What email is best for business? ›

Best Email Hosting Providers To Create Free Business Email ID
  • 1) Gmail.
  • 2) Proton Mail.
  • 3) Bluehost.
  • 4) Godaddy.
  • 5) Titan.
  • 6) Namecheap.
  • 7) Zoho Mail.
  • 8) Outlook.
3 Sept 2022

What are the most common email domains? ›

There are a variety of email domains available to choose from, but the most popular ones are Gmail, Yahoo, and Outlook. Each email domain has its own set of features and benefits, so it's important to choose the one that best suits your needs. Gmail is the most popular email domain, with over 1 billion active users.

What is a good CPC? ›

A good CPC (cost per click) rate is determined by your ROI on the spend. If something costs $1, you want to make at least $1.20 back (at a minimum). A really good CPC rate would be to get $2 back for every $1 spent.

How many emails should I send to my customers? ›

A good approach could be to send emails twice a month and then up it to weekly. If you've got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week.

Is email marketing more effective than social media? ›

You can clearly see that email marketing far outperforms social media in terms of reach. And this is with an average open rate which you could be easily increased by writing better subject lines. In same campaigns, you can reach out 40-45% open rates which is something that you can't achieve with social media.

Why email marketing is in demand right now? ›

Email is high ROI

Because it's cheap to send emails, and your best-converting customers are people who are already on your list. Email is where the most dollars remain uncaptured. A breakdown of email ROI by industry from Litmus.

What are some of the latest B2B email marketing trends? ›

Game-changing email marketing trends in the B2B sector
  • 1 – Personalization. ...
  • 2 – The use of Artificial Intelligence (AI) ...
  • 3 – Adding interactive elements. ...
  • 4 – Sending newsletters. ...
  • 5 – Choosing a minimalistic style. ...
  • 6 – Mobile optimization. ...
  • 7 – User-generated content. ...
  • 8 – Storytelling.

What is litmus email? ›

Litmus is an email testing tool with various email clients such as Mobile clients, Web-based email clients, Outlook, Cross browsers, etc. We can test the emails in Litmus using HTML code. We can also validate the web pages using Litmus.

Are email lists worth it? ›

Building an email list is crucial because it's the best way to build a relationship with potential customers in an intimate way.

Do email campaigns work? ›

The simple answer is yes. When done correctly, email marketing can be a highly effective way to communicate with customers and should be a staple of almost any small business marketing strategy.

Does Google have an email marketing software? ›

Simple and powerful email marketing inside Gmail. *Send email marketing campaigns to thousands of email addresses. *Mail merge with data from Google Sheets. *Personalize mass emails based on name, email address, and any available columns in Google Sheets.

How do I get free email leads? ›

  1. UpLead. UpLead is a lead generation tool that allows you to generate as many leads as you need for all your email marketing campaigns. ...
  2. Spokeo. Spokeo is another tool that can be used to generate leads for your email campaigns. ...
  3. Hunter. ...
  4. Lusha. ...
  5. Seamless.AI. ...
  6. LeadIQ. ...
  7. Data Axle USA. ...
  8. Datanyze.
19 Aug 2022

What is better than Gmail? ›

The best Gmail alternatives that you can really trust
  • Why should you look for a Gmail alternative? Tutanota. Posteo. StartMail. Runbox. Mailfence. CounterMail. Proton Mail. Mailbox.org.
  • Conclusion.
20 Oct 2020

How do you make money from email marketing? ›

How to monetize email marketing
  1. Sell a product or service.
  2. Sell other people's products.
  3. Upsell premium or exclusive products.
  4. Cross-sell related products.
  5. Get repeat purchases.
  6. Have a cart abandonment plan.
  7. Ask people to spread the word.
  8. Automate your email campaigns.
28 Sept 2020

How do I get email leads for my business? ›

15 Ways To Build An Email List
  1. Use Forms. ...
  2. Use Lead Generation Offers. ...
  3. Simply Ask People For Their Email Address. ...
  4. Offer Freebies. ...
  5. Use Social Media. ...
  6. Create Free Bonus Content That Is Worth Paying For. ...
  7. Add A Signup Button To Your Facebook Business Page. ...
  8. Create A Blog & Offer A Subscription.
10 Apr 2020

What is an ESP platform? ›

An ESP is a special type of email service specially designed for marketers to reach the right people with the right emails at the right time. ESPs work as the liaison between your organization and the people who want to see your content. ESPs have dedicated software and hardware to make reaching your audience a breeze.

Do cold emails work? ›

Does Cold Email Marketing Actually Work? The short answer is yes. Cold email marketing, when done effectively, can be a great way for businesses to reach prospects. Users spend a great deal of time sifting through their inbox.

How do cold emails get clients? ›

A Guide to Cold Emailing
  1. Tailor the message to the recipient. You need to do your research. ...
  2. Validate yourself. ...
  3. Alleviate your audience's pain or give them something they want. ...
  4. Keep it short, easy, and actionable. ...
  5. Be appreciative — and a little vulnerable. ...
  6. Finally, don't use a template.
20 Sept 2016

How do I find email addresses for customers? ›

Collecting Emails — Why Is This Important?
  1. Use opt-in forms on your website. ...
  2. Offer specific resources or content to email subscribers. ...
  3. Use pop-ups, modals, or overlays. ...
  4. Create an interactive discount "game" ...
  5. Use a live chat app or chatbot. ...
  6. Use exit intent to capture emails. ...
  7. Email splash pages. ...
  8. Use Facebook for email collection.
16 Aug 2022

Why email marketing is still the best? ›

Email marketing is more cost-effective than most other marketing channels. This is because it's easy to track and measure your results, and it's also cheaper in terms of expenditure. Emails can motivate readers to take action. The most effective email marketing strategies encourage readers to take action.

Are email blasts effective? ›

According to McKinsey & Company, large-scale email blasts have 17% more conversions than social media campaigns. This love-hate relationship with email blast marketing has divided many marketers. Email blasts are an extremely effective marketing strategy.

Do email campaigns work? ›

The simple answer is yes. When done correctly, email marketing can be a highly effective way to communicate with customers and should be a staple of almost any small business marketing strategy.

What is the disadvantage of email marketing? ›

Some of the potential problems of email marketing include: Spam - commercial email or 'spam' irritates consumers. If your messages aren't targeted to the right people, the recipient may delete your email or unsubscribe.

What are the benefits of emarketing? ›

Benefits of Email Marketing
  • Creating personalized content.
  • Collecting feedback and surveys.
  • Improving sales.
  • Communicating with your audience.
  • Generating traffic to your site.
  • Sending timely campaigns.
  • Increasing leads.
  • Reaching the right people at the right time.
25 Feb 2020

What is an email marketing tool? ›

Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. One of the most common email marketing tools is an email service provider, or ESP, like Campaign Monitor.

Do you really need email marketing? ›

Email marketing can improve sales conversions

Marketing emails work well as part of your lead nurturing campaigns as they can help move leads through the marketing funnel quickly and effectively. This means that email marketing is an effective way to improve sales conversions.

What are some of the latest B2B email marketing trends? ›

Game-changing email marketing trends in the B2B sector
  • 1 – Personalization. ...
  • 2 – The use of Artificial Intelligence (AI) ...
  • 3 – Adding interactive elements. ...
  • 4 – Sending newsletters. ...
  • 5 – Choosing a minimalistic style. ...
  • 6 – Mobile optimization. ...
  • 7 – User-generated content. ...
  • 8 – Storytelling.

What is the best time to send out an email blast? ›

Sendinblue's research uncovered two good times to send emails: 10am and between 3pm and 4pm. These times may not be surprising. At 10am, most people are already at work and trying to get some things accomplished, eventually checking their email inbox and going through their unread messages.

How long should an e Blast be? ›

The ideal email copy length is between 50 to 125 words.

Email copy between 50 to 25 words typically results in response rates over 50%. Don't make it too short, though. An email with 25 words may perform the same as messages with 500 to 2000 words, averaging a response rate of less than 45%.

What is Gmail blasting? ›

An email blast or broadcast is a process of sending a single email message to a large number of subscribers in your mailing list. These are extremely effective for businesses to get more sales, and bloggers use it to get more website traffic to their new content.

How do you master email marketing? ›

8 tips to master email marketing for your small business
  1. Start collecting customer email addresses. ...
  2. Learn the types of emails. ...
  3. Use premade templates. ...
  4. Lead with a compelling subject line. ...
  5. Use a clear call to action. ...
  6. Segment your audience. ...
  7. Automate where possible. ...
  8. Track your results.
11 Mar 2022

How long does it take for email marketing to work? ›

Some 23% of respondents say it takes a few days or less for their brand to create an email, on average; 24% say it takes around a week; and 53% say it typically takes more than two weeks.

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