10 Free and Paid SEMrush Alternatives You Should Definitely Consider - ContentGuppy (2023)

If you’re looking for a SEMrush alternative, then we’ve shortlisted 10 tools to help you grow your organic search traffic..

The software helps users conduct detailed marketing and SERP analytics, performs competitor analysis, provides bloggers with keyword suggestions, monitors backlinks, and has a killer rank tracker.

In short, SEMrush is a leading intelligence-gathering tool for marketers today which can yield a variety of information ranging from web traffic data to keywords analytics and site audits.

Since its inception in 2008, it has been one of the most popular SEO analytics tools in use.

That said, there are many reasons why you might want to explore SEMrush alternatives worth real consideration.

For instance, if you’re a beginner to the SEO field and are not ready to shell out a big sum of money yet for a suite of marketing tools, you might be better off using SEMrush alternatives instead. Another situation is when you’d like to use a free SEO analytics tool rather than using a paid one.

In this article, we’ve shortlisted some of the best paid and free alternatives for you to consider. Let’s get straight to our list and see the main highlights of each of these software.

table of contents


SE Ranking



SEO PowerSuite




(Video) Keep Up or Get Left Behind: 2023 ahrefs vs. SEMRush



Keyword Planner

Rank Watch


If there’s one SEO tool that can get literally everything done when it comes to marketing analytics and intelligence gathering and analysis, it has to be Ahrefs. Widely used throughout the industry, Ahrefs helps you to know more about your competitors as well and see what makes them rank well. The result: you can outrank them with some effort and the right data at hand, of course.


Search Data

In their Keyword Explorer, Ahrefs shows you the search keyword ideas that your competitors use to rank well on engines. You can also see the associated traffic with these keywords. You can even use Ahrefs to see the keywords that your competitors use to great effect but which are missing in your own content.

Rich Repository

Ahrefs today has one of the largest datasets when you talk about SEO data. The company scans nearly 5 billion web pages every single day. The tool indexes nearly 16 trillion links to date and has a whopping 48 petabytes of storage.

Content Explorer

The Content Explorer tool built into the software will let you see the organic traffic, traffic value, and domain rating for popular online sites. You can also track backlinks and see if a certain page has seen an increase or decrease in the number of its backlinks with time.

Site Audit

The Site Audit tool will crawl your entire website and generate a detailed SEO health report. You can discover important SEO issues as well as obtain suggestions to help you correct these quickly. Site Audit has been designed to check for multiple issues including problems with incoming and outgoing links, HTML tags, and performance issues such as slow-loading pages.


The Lite plan is priced at $99 per month while the Standard plan, which the company claims is the most popular, charges $179 per month. There’s also an Advanced plan that costs $399 per month, supporting up to 3 users in contrast to single user support in the aforementioned plans. Finally, if you need the highest update frequency, choose the Agency plan that costs $999 per month and refreshes every 3 days.

SE Ranking

10 Free and Paid SEMrush Alternatives You Should Definitely Consider - ContentGuppy (2)

SE Rankingis a provider offering you an all-in-one solution with a great goal: to make things easier for you SEO-wise. It's a cost-effective, accurate SEMrush alternative with a worldwide keyword database and multiple features for keyword and competitor research, backlink monitoring, website audit, on-page SEO checker, and much more.


Keyword Rank Tracker

The Keyword Rank Tracker shows you rankings for any keyword in any location. You can monitor your rankings daily separately for different search engines and areas. This is a useful feature to peek into competitors' strategies and see how well your pages perform for focus queries.

On-Page SEO

The On-Page Checker helps you optimize your pages using three crucial features: niche competitor research, main page elements evaluation, and an on-page to-do list.

You can also use the SERP Checker to discover competitors’ secrets to SERP success and create new pages for your website to take first place for target keywords.

Competitor Research

SE Ranking's Competitor Analysis Tool finds your main and potential competitors and shows data on their SEO and PPC campaigns. Monitor their traffic fluctuations in paid and organic results, analyze their keywords and top pages, see the gaps in your strategies, and build an action plan.

The Keyword Suggestion Tool helps you to build your SEO strategy and know every little parameter of the keywords you want to use. It also shows keyword suggestions, including the most relevant and long-tail ones, enabling you to optimize for more topics.

(Video) How to Create SEO Content (That Actually Ranks in 2022!)

Link Analysis

The Backlink Checker analyzes any domain for backlink quality, the number of new and lost referring domains, anchor texts, and more. You can see where the competitors get their mentions and use it for your strategy.

The Backlink Tracking Tool allows you to monitor your backlinks and see the status of any backlink referring to your pages, along with additional data like status code or indexing in Google.


The Essential plan costs $49 a month, and you can curate 10 projects at once. The Pro plan costs $109 a month with unlimited projects and additional features. The most expensive Business plan costs $239 a month and even offers API. If you pay annually, you’ll save 20%. Also, if you need a custom plan, just contact the provider to create one for you.


KWFinder is another well-known keyword analysis and research tool that serves as a powerful SEMrush replacement. The main strength of this software is that it will help you discover the best long-tail keywords that are associated with low SEO difficulty and can be used to your best advantage.


Competitor research

KWFinder helps you discover what works well for your competitors so you could then reverse engineer your own content to outrank them. The software shows you the keywords your competitors rank well for. You can also see the top paid keywords used in Google Ads advertising and examine search volumes as well.

SERP Analysis

KWFinder also has an excellent SERP analysis tool which will help you to identify the search intent to understand the best content type you should be creating to rank higher. You will be able to see deep metrics and profile entire websites to see their ranking on search engines. SERP analysis is also crucial for keyword optimization.

Historical Data

You will be able to use the tool to see historical search volumes and trends. Users can use the software to check out seasonal trends and create content to make the best use of these. You will also be able to use the tool to see monthly search volumes and trending keywords at a certain period of time.


The KWFinder Basic plan is priced at $49 per month, the Premium plan $69 per month, and the Agency plan $129 per month. You could also opt for the annual plans instead which are lower priced.


Moz is considered an authority on SEO analytics and is the tool of choice for many SEO analysts. The software is packed with numerous features that will be tremendously useful in keyword research, content optimization, analytics & reporting, and link building and analysis as well.


Keyword Research

Moz lets you simply enter a URL into the interface and see the best keywords for the same that you could be targeting too. The tool is packed with 500 million suggestions and can show you search volumes for specific keywords to a great degree of accuracy, approaching 95%. You can also discover long-tail keywords that are relevant to your business using this tool. What’s more, the software shows you the keyword difficulty score for the keywords as well.

SEO Audit

SEO Audit helps you track issues, both common and complex to constantly improve your web presence. Conducting an in-depth website audit is a great way to take control of your SEO strategy by first discovering what it is that needs improvement. Moz can be configured to scan your website at regular time intervals and alert you of any new issues as they arise.

Domain Analysis

Moz shows you the Page Authority (PA) metric for web pages. You can also see the Domain Authority as well as other metrics. With more than 35.5 trillion links indexed and counting, Moz helps you track metrics that matter.

Link Explorer

Moz Pro comes with the Link Explorer tool that shows you inbound links which can play a central role in your site ranking. You can also discover competitor backlinks and identify broken links on your own site. Not all backlinks are good though, and Moz helps you identify spammy backlinks that are actually harming your ranking.


Moz comes with a 30-day free trial as well as a free account that gives you access to their free tools. The Standard plan costs $99 per month and is ideal for small businesses and only need the basic metrics and features. The Medium plan costs $179 per month and provides you with complete access to all keyword research tools. There are also Large and Premium plans for large businesses and organizations.

SEO PowerSuite

SEO PowerSuite is a name that needs no introduction in the SEO analytics space and is trusted by marketers and analysts the world over. The tool claims to yield a ‘unique’ analytic insight and can lead to higher sales with the right guided SEO strategy in place.


Detailed SEO Reports

SEO PowerSuite shows you detailed SEO reports complete with beautiful charts and graphics which are easy on the eyes. The tool generates professional backlink reports that can be customized with your own business branding. You could create PDFs or HTML reports and easily print, email or upload them online.

On-page SEO Tools

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The software boasts powerful features including site audits and content optimization tools to boost on-page SEO. You will be able to discover broken links as well as errors in HTML code. The software also tracks difficulties with search engine indexing and crawlability.

Link Analysis

SEO PowerSuite will generate detailed backlink data for your site. The company, in fact, claims to have the largest index of backlinks globally. The software will analyze more than 50 backlink factors to ensure you’re ranking well and making good use of new backlink building opportunities as and when they arise.

Monitor Rank

The app will scan through more than 329 search engines and supports as many keywords as you would like to monitor, without placing any limits on the number as is the case with some other SEO tools. You can also check vertical rankings for videos and images. SEO PowerSuite can show you geo-specific ranks and you can also schedule automated rank tracking.


SEO PowerSuite offers a free version that supports all features but does not save your work history. The Professional plan is priced at $299 per year and will be best for those who need to study SEO data without exporting it and sharing it with clients. If you wish to do the latter as well, you’ll need to use the Enterprise plan that costs $699 per year. Without a doubt, SEO PowerSuite is one of the most affordable SEO analytics tools out there.


Serpstat calls itself the “All In One” SEO tool. The software packs in advertising analysis, content marketing analysis, keyword research tools, competitor research, and market intelligence. It’s the perfect growth hacking tool that you can use to step up your ranking. For instance, you can track what your competitors have been doing to secure great rankings. Better still, you can discover who your main competitors are in the first place by simply entering your own domain name into the interface. It’s that easy to use!


Keyword Value

Serpstat shows you the best keywords you should be targeting in terms of the search volume, keyword difficulty, and search result numbers. You can also get a list of the most profitable keywords for your business and discover their variations as well. This also includes long-tail keywords and keyword trends.

Content Marketing Ideas

Looking for some inspiration to drive your content marketing campaigns? Start the Serpstat content marketing ideation tool and discover the most common questions you’re audience is seeking answers for. You can also use the software to track the number of shares your content has been getting on social media.

Intelligent Dashboard

The Serpstat dashboard shows you detailed SEO reports and infographics communicating your SEO position at a glance. You can track the query history and configure automated email alerts for keyword and ranking changes. Beautiful charts and visuals help you visualize complex metrics in a seamless manner. You can also generate white-label reports complete with your branding logos to leave a lasting impact on your clients.


Serpstat offers a Lite version which is priced at $69 per month if you’re happy with a limited number of daily search queries. However, standing at 4,000 for the Lite plan at the time of writing, the search limit is still more than enough for beginners and those who only use the tool on an infrequent basis. Advanced users might choose the Standard plan ($149 per month) or the Advanced plan ($299 per month), these offering more daily searches and a greater number of API requests, should you decide to use your own in-house tools for reporting the results.


SpyFu is another powerful SEMrush substitute that works wonders when it comes to SERP analysis. As the name itself suggests, the tool aims to help you spy on your competitors to see what works well for them in both ppc and SEO.


Competitor Keywords

At the core of SpyFu is the functionality to help you obtain the competitor keywords that are the most profitable. You can also see the backlinks your competitors use which result in higher rankings for them.

AdWords Research

SpyFu lets you see the AdWords your competitors have been using. You can see the keywords that a certain domain bought and conduct deep analysis.


SpyFu offers three plans to choose from. At $39 per month, the Basic plan offers unlimited searches but allows a limited number of sales leads. The Professional plan is priced at $78 per month and expands on the limits. The Team plan, the most expensive of the three, costs $299 per month and offers the most features.


BuzzSumo is a content marketing research tool that also serves as a very powerful SEMrush alternative. It is used by marketers who wish to test the waters and discover the types of content that work the best on the web.


Content Research

BuzzSumo lets you make data-driven decisions. The software claims to have the largest social engagement data index in the world. You could search a specific domain, say your competitor’s, to see the top-ranking content they’re hosting.

Influencer Discovery

A key part of SEO strategies today is to discover valuable influencers. BuzzSumo lets you zero in on the most relevant content creators and authors who could cater to your target audience.


The BuzzSumo Pro plan is priced at $99 per month, the Plus plan at $179 per month, and the ‘Large’ plan stands at $299 per month. The number of alerts offered for each of these plans is 5, 10, and 30 respectively.

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Ubersuggest helps you garner more web traffic. You could use the tool to tailor your SEO strategy to outrank your competitors. It has powerful domain overview tools for you to examine what goes behind every domain you wish to analyze.


SEO Reports

Ubersuggest provides detailed SEO reports that show competitor pages that rank well for a certain keyword. You can also see content that is preferred by social media sites.

Backlink Analysis

Backlink analysis is a critical part of SERP analysis and Ubersuggest facilitates it greatly by showing you which content on your website people are linking to the most.


Ubersuggest is free to use which makes it ideal for beginners exploring SERP analysis in a bid to master its nuances.


Majestic calls itself a backlink checker and keyword analysis tool. The software will aggregate link intelligence data and bring you useful nuggets of information that’ll prove invaluable in creating an SEO strategy.


Site Explorer

The Site Explorer shows you information about external backlinks and referring domains. You can also see languages for the pages including those for the anchor texts. The software even shows you the backlink history for historical comparison.

Bulk Backlink Checker

You can use the tool to examine the backlink data for as many as 400 links which can go up to a million links via file upload. You can see referring domains using an extensive database maintained by the tool.


Majestic offers a Lite plan that costs $49.99 per month but supports a limited number of features. If you need more features including email alerts and keyword checker, you’ll need the Pro plan ($99.99 per month).

Keyword Planner

Keyword Planner from Google is a free utility that lets you conduct basic SEO analysis. However, if you’re just starting out with SERP analysis, it’s well worth a try since it packs in many powerful features.


Keyword Analysis

Keyword Planner helps you identify the right keywords you should be targeting. You could then use them to get more exposure for your ads.

Historical Analysis

You can use the utility to see which phrases have been searched the most and how these keyword rankings have been varying over time. The tool will also show you the estimated budget for every keyword.


Google provides its Keyword Planner free of cost to all users. It’s a great way to introduce yourself to the world of SERP analysis without investing anything in an expensive software with premium features, many of which you might not be ready to use yet.

Rank Watch

10 Free and Paid SEMrush Alternatives You Should Definitely Consider - ContentGuppy (12)

RankWatch is a cloud based Internet Marketing Platform, which has Artificial Intelligence of its own.

They help Website Owners and SEO Agencies alike to pinpoint the key areas where a website is losing traffic and areas where it can gain traffic by tracking areas such as Rankings, Backlinks, Analytics, Competitors etc and then analysing and providing them Intelligent Data to work with, which in turn increases revenue.

It is currently an industry dominant in this space and has been growing exponentially every year.

Their client base has exceeded more than 29000 users and is growing rapidly.

Final Words

These SEO tools are a must for any online marketing campaign and can yield critical insights to help steer your SEO strategy in the right direction. It’s a great way to customize your content to meet the needs of your target audience while also understanding how your competitors have been using keywords.

We saw some great SEMrush alternatives, including some that offer free versions which are ideal for those who’d like to explore the niche a bit deeper before making the decision to go with the more advanced, and often pricier tools. Remember to check if the software you plan to use supports all features you wish to use as some of these offer specific functionalities that might be somewhat limited in the others, if not completely absent.

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So, why wait when you can get started with analyzing SEO data for your business and update your website with fresh, new content to draw more visitors? Happy tracking!


What is the best alternative to Semrush? ›

Top Semrush Alternatives and Competitors Worth Their Weight in Gold
  • SE Ranking. SE Ranking. 💯 Top rated in SEO Software. ...
  • Serpstat. Serpstat. 🔥 Trending SEO Software in 2023. ...
  • GrowthBar. GrowthBar. 🔥 Trending SEO Software in 2023. ...
  • WebCEO. WebCEO. 🔥 Trending SEO Software in 2023. ...
  • SEO PowerSuite. SEO PowerSuite. ...
  • Ahrefs. Ahrefs. ...
  • Moz Pro. Moz.

Is there a free version of Semrush? ›

Free users can use Semrush for free for as long as they want. You will not be asked for your bank details and you will not get charged for using the tools available to free users.

What sites are like Semrush but free? ›

Other interesting free alternatives to Semrush are Google Search Console, SEO PowerSuite, Marketing Miner and Seodity.

Why should I use Semrush? ›

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.

Is Semrush good for keyword research? ›

The Semrush toolkit offers you several ways to gather the best keywords; good basics never fail, and traditional keyword research is where you should start. Steps to take: Get a Quick Analysis.

Is Semrush the best SEO tool? ›

In fact, Semrush has the largest keyword database in the industry (over 20 billion keywords) and you can easily obtain thousands of keyword variations for your target keywords. Semrush is also second to none when it comes to providing the most accurate search volume data for keywords.

What can you do with Semrush free? ›

The Semrush free trial is a great way to test the tool's power and get an idea of how it can help you improve your online marketing efforts. It offers access to all its features, including keyword research, website audits, SERP analytics, backlink monitoring, and more.

Can I cancel Semrush after free trial? ›

You may cancel your subscription at any time. Cancellation will take effect at the end of the pre-paid period or, for unpaid trial or free subscriptions, within 7 days of receipt of your request, in each case provided that the request was made in accordance with these cancellation instructions.

How long does Semrush free trial last? ›

You can get an exclusive 30-day free trial of the Semrush Pro plan using our free trial link. Once your free trial expires, you will be charged monthly for the pro plan. You can only use the Semrush pro plan for the first 30 days.

What is the best free SEO? ›

Top 10 Free SEO tools for driving traffic to your website
  • MozBar SEO toolbar.
  • Bing Webmaster Tools.
  • Ahrefs.
  • SEO Review Tools.
  • SEMRush.
  • AnswerThePublic.
  • WordStream by Local IQ Free Keyword Research Tool.
  • Keyword Tool.
Nov 18, 2022

Is SEMrush a reliable source? ›

SEMrush is a good starting point for SEO. It analyses your website's traffic and keyword trends. It's not 100% accurate, but it's the perfect tool for starting research. Similarly, Keyword Hero shows you which keyword trends affect your traffic and which ones aren't.

What is the best free keyword research tool for SEO? ›

Free keyword research tools
  • QuestionDB.
  • Ahrefs Keyword Generator.
  • SEMrush Keyword Magic Tool.
  • Ubersuggest.
  • Moz Keyword Explorer.
  • Soovle.
  • Keyword Tool Dominator.
  • Google Trends.

How do you use Semrush effectively? ›

6 Ways to Use Semrush to Supercharge Your SEO
  1. Identify Your Competitors. ...
  2. Identify Your Competition's Top Content. ...
  3. Identify Your Top Ranking Keywords. ...
  4. Find News Ways to Monetize Your Website. ...
  5. See the Breakdown of Your Competitors. ...
  6. Find High-Quality Link Building Opportunities.
Jan 14, 2023

Is Semrush worth the cost? ›

As per my experience with Semrush, I say it's worth the hype. If you're looking for robust SEO tools with all the features — competitor analysis, keyword research, backlinks analysis, and site audits — Semrush has it all. Even it comes with a good set of Paid Ads and PPC modules.

How do I use Semrush for content ideas? ›

Use our content ideas generator to see the most popular headlines related to your topic and analyze them to create your own.
  1. Increase click through rate and engagement with the right blog title.
  2. See the most shared headlines based on the number of backlinks and social engagement.

Which are the 3 main factors that go into choosing a keyword? ›

The 3 Keys to Successful Keyword Research
  • Relevance.
  • Traffic.
  • Competition.

What is the best paid tool for keyword research? ›

The 10+ best keyword research tools
  • Google Keyword Planner.
  • GrowthBar.
  • Long Tail Pro.
  • Majestic.
  • Keyword Tool.
  • Serpstat.
  • Moz Keyword Explorer.
  • SpyFu.
Feb 8, 2023

How do I choose the best keywords in Semrush? ›

Semrush Keyword Magic Tool

Enter a keyword, hit search, and you'll see a comprehensive list of keyword suggestions. This can be a great way to expand your initial keyword list with related queries, and keeping the results sorted by 'broad' match keywords is a great starting point.

How much is Semrush per month? ›

Semrush currently has three standard monthly subscriptions starting at the following prices: Pro — $119.95. Guru — $229.95. Business — $449.95.

Is Semrush a Russian company? ›

Semrush is a US-based, publicly-traded company that is listed on the New York Stock Exchange (SEMR). Our company was established in the US in 2012 by Oleg and Dmitri. They relocated to the US in 2017. Semrush now operates in 23 countries, with more than 1,300 colleagues around the world.

How many websites can I use on Semrush? ›

Enter a domain name and check out updated numbers for that website's organic and paid digital traffic. You can add up to 30 domains to this list. If you try to add any more, you will see the results, however, once the page is refreshed, you will be left with the initial 30 domains you have entered.

Is Semrush site audit free? ›

Site Audit. Find and fix your website's unique issues and improve your Google rankings with this free SEO audit tool.

Can you cancel a free trial and not get charged? ›

1. If you don't cancel on time, you'll be charged. Usually, you have to give your credit card number for a “free trial.” That way, the company can charge you if you don't cancel before the trial period ends.

Can you cancel a free trial before it makes you pay? ›

Thankfully, you can usually cancel right away and retain your benefits. That might sound counterproductive at first. Why would you cancel a free trial right after it begins? As it turns out, most services allow you to cancel your trial at any time and still use the service for the duration of the trial period.

How do I stop being charged after free trial? ›

Avoid Paying for Subscriptions When Your Free Trials End

One way to avoid going past a subscription's free trial period is to cancel right after signing up. You won't have to worry about remembering to do it at the end of the week or month or whenever the trial ends.

How many people use Semrush? ›

How many active users does Semrush have?
Apr 8, 2021

How does Semrush affiliate program make money? ›

You receive a unique affiliate link from the program. Once visitors click the link, they're redirected to the Semrush website. Your referrals can browse the Semrush toolkit plans available. You earn a commission if the visitors purchase any plan on the same day or within 120 days.

Can I do SEO without paying? ›

SEO can be built to have a strong foundation and then maintained for a relatively low-cost in comparison with PPC or Google Ads. If you want to rank higher in Google without paying - with money - you'll always end up paying in time. You'll have to learn these methods of ranking which can take years to achieve.

Which is the best free SEO tool for beginners? ›

You don't need many tools to do SEO. As a beginner, you want to ensure you're not spending a lot of money on unnecessary tools.
Here's my list of the best SEO tools for beginners:
  • Pagespeed Insights.
  • Screaming Frog SEO Spider.
  • Proranktracker.
  • SEMrush.
  • Answer The Public.
  • Google Analytics.
  • Clicky Web Analytics.
  • Majestic.
Oct 28, 2021

How can I SEO my website for free? ›

Best free on-page optimization tools
  1. Rank Math Plugin. Rank Math is a WordPress plugin that helps you optimize your website content. ...
  2. Yoast SEO Plugin. ...
  3. Google Trends. ...
  4. Ahrefs Keyword Generator. ...
  5. Google Search Console. ...
  6. Bing Webmaster Tools. ...
  7. Google Analytics. ...
  8. Ahrefs Backlink Checker.
Dec 22, 2020

Where does SemRush pull data from? ›

The data sources in our network include clickstream data in addition to our own database of backlinks and organic search engine positions. After all sources are collected we run everything through thorough error testing and cleaning.

Is SemRush good for social media marketing? ›

SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

Is SemRush keyword difficulty accurate? ›

These changes were made to make sure Semrush offers the best keyword research software possible. The score is now more accurate for all types of keywords across all of our regional databases.
Step 2: Analyzing the keyword.
ParameterWeight Share
Median Authority Score for ranking domains16.99%
Search volume9.47%
12 more rows
May 24, 2021

What are the 4 types of keywords? ›

There are 4 types of keywords: short-tail, long-tail, questions, and intent targeting keywords.

Is Google keyword search free? ›

Google Keyword Planner is a free tool that assists digital marketers in their research efforts, most commonly for search campaigns, both paid and organic. It highlights various types of “keywords” or “search phrases and terms” related to your business.

Does Google have a free keyword search tool? ›

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

How do I make SEO friendly content with Semrush? ›

But you can rank better with SEO-friendly content.
  1. 9 SEO Writing Tips to Help You Rank. ...
  2. Match Search Intent. ...
  3. Perform Keyword Research. ...
  4. Find Topics Relevant to Your Audience. ...
  5. Create a Well-Optimized Title Tag. ...
  6. Optimize the Meta Description. ...
  7. Use Headers Strategically. ...
  8. Structure Content for Readability.
Dec 21, 2022

How do you create an effective SEO strategy in Semrush com? ›

In this post, we'll show you exactly how to create and execute an effective SEO strategy, step by step.
Keyword Ranking
  1. The keywords you rank for.
  2. Your ranking position for those keywords.
  3. The search volume for each of those keywords (how many times per month people search for them)
  4. How much traffic they bring in.
Sep 19, 2022

Is there anything better than Semrush? ›

If you are an SEO professional or run an agency – Ahrefs is the best Semrush alternative. The paid Ahrefs plans start from $99 per month. Interested in learning more about Ahrefs? Check out my full Ahrefs review.

What is a good Semrush score? ›

It is based on a scale of 1 to 100 so the closer the Authority Score is to 100 the better. As a website's score increases, the impact of its outgoing links will increase. However, the impact of a link also strongly depends on your website's niche.

Who competes Semrush? ›

Top 10 Alternatives & Competitors to Semrush
  • SE Ranking. (1,153)4.8 out of 5.
  • Similarweb. (669)4.5 out of 5.
  • Serpstat. (443)4.6 out of 5.
  • Meltwater. (1,352)3.9 out of 5.
  • Hootsuite. (3,833)4.1 out of 5.
  • Zoho Social. (2,418)4.6 out of 5.
  • Sprout Social. (2,331)4.4 out of 5.

What is Semrush content marketing platform? ›

Semrush's Content Marketing Platform is designed to help content marketers manage their tasks and create content that resonates with their audience. This toolkit makes it easy to create and improve your existing content plan, find content gaps, or research, write and audit content.

How do you generate content ideas? ›

20 Fail-Proof Ways to Come Up With New Content Ideas
  1. Create Topics in Bunches. ...
  2. Scour Social Media. ...
  3. Review Your Blog Comments. ...
  4. Conduct Interviews. ...
  5. Check Out Competitor Sites. ...
  6. Google Search Suggestions. ...
  7. Connect Your Brand to Current Events. ...
  8. Create Product Reviews.
Nov 10, 2020

How do I use Semrush content audit? ›

Content Audit runs on a subfolder level, so all you have to do is select the folders that you'd like to audit with the checkboxes. Semrush will look at your sitemap to determine what subfolders have the most URLs to audit and list them in the start page.

Which is better SimilarWeb or Semrush? ›

The accuracy of SimilarWeb and SEMrush is similar. SEMrush showed better results for medium-sized websites. Mistakes were rare, and if mistakes were avoided, the data was more accurate. In the 1,000,000+ sessions segment, SEMrush was more accurate than SimilarWeb.

Is SpyFu better than Semrush? ›

Final Verdict: Semrush vs SpyFu

Semrush is an all-purpose SEO tool while SpyFu is more focused on competitor analysis. But based on my analysis, even from a competitive intelligence perspective, Semrush is a far superior tool.

Is Ahrefs better than Semrush? ›

In terms of rank tracking, Semrush beats out Ahrefs. Both do what rank trackers are supposed to do: track your rankings. But Semrush updates more often and has more robust features.

How do competitors compare to Semrush? ›

To find this information, turn to the Semrush Traffic Analytics Overview reports. Enter up to 5 competitors to compare in the input fields at the top of the report. With this report, you'll get an immediate view of their traffic patterns.

How accurate is Semrush data? ›

SEMrush is a good starting point for SEO. It analyses your website's traffic and keyword trends. It's not 100% accurate, but it's the perfect tool for starting research. Similarly, Keyword Hero shows you which keyword trends affect your traffic and which ones aren't.

How accurate is Semrush traffic analysis? ›

Is SemRush Accurate? After Analyzing 21 Websites Spending $214,300 On Google Ads Every Month We Found Semrush, Spyfu & iSpionage Reporting 10% or Less of The Actual Results.

Is Semrush from Russia? ›

Although it is a U.S.- based company traded on the NYSE, Semrush has undeniable Russian roots and affiliations, with a large portion of its management team having been raised, educated, or otherwise having spent significant time in Russia.

What is the best SEO tool for competitor site analysis? ›

Here are 10 popular SEO competitive analysis tools, their pricing, and how you can use them to bolster the success of your SEO strategy.
  1. Semrush. Pricing: Plans start at $119.95 per month. ...
  2. Ahrefs SERP Checker (Free And Paid) ...
  3. Serpstat. ...
  4. SpyFu. ...
  5. Sandboxweb.io SERP Analysis Tool. ...
  6. Screaming Frog. ...
  7. Inlinks. ...
  8. MarketMuse.
Jan 29, 2023

Does Semrush do social listening? ›

The course is designed for businesses in any industry looking to better understand their target audience and build lasting relationships. Content includes exactly what you need to know to build a foundation for your social listening strategy so you can have a plan in place for launch, reporting, and maintenance.

What is the difference between Google Analytics and Semrush? ›

What is the difference between Semrush Traffic Analytics and Google Analytics? The central difference between our service and Google Analytics is that Google Analytics is an internal service for studying your own website, while Semrush is an external service for studying another company's website.

Is Semrush a good bot? ›

You can also do very in-depth research and analysis on just about anything related to SEO. It's what makes Semrush one of the best all in one SEO tools available. Semrushbot can also offer a lot of value to you personally. You can use your website data collected by Semrushbot to find areas to improve your own SEO.

Is Semrush good for social media marketing? ›

SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.

How do you analyze competitors with Semrush? ›

The report is simple—just enter your domain name in the search bar (making sure you are under Organic Research and find the Competitors tab) and Semrush will list all of the sites that compete for the same keywords as the queried domain—based on common keywords and having a similar total organic keyword count.

How do I find my competitors keywords for free? ›

The 8 best tools to find competitor keywords
  1. WordStream's Free Keyword Tool.
  2. BuzzSumo.
  3. Semrush.
  4. Spyfu.
  5. Ahrefs.
  6. Google Auction Insights.
  7. Seed Keywords.
  8. Tag Clouds.
Sep 24, 2022


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